Concept + Design: Superior Graphic Finishing Promo
Set of Four Postcards and Brochure
Superior Graphic Finishing in Doraville, GA approached me to create a promo piece that would show off their sculpt embossing expertise. I thought the ole' lure them in concept would be perfect for a finishing company.

The job wasn't actually at all what I originally intended but such is life. What I love about this piece is that my Papa helped me dig through his lures (memories of him that I will never forget) to find four of the most interesting little specimens I have ever meticulously drawn paths around. I scanned them and then cleaned up the images in Photoshop.

The sculpt embossed cards and 8 page brochure were printed by Graphic Communications Corporation in Lawrenceville, GA. The text pages printed 2 colors - postcards 4/4. The die cut, foil stamped, and sculpt embossed cover was printed 1 color + soft aqueous coating.

I really enjoyed the process of learning about the lures and their various histories. They have some killer names, too. The Dixie Wiggler is hands down my fav.